My Dream role would be your 'Digital Innovation Officer' or 'Chief Digital Officer'. But let's focus on what I have achieved so far and how we can get there together. 😊

I'm a digital leader who combines strategy, business processes & technology to drive organizational success. I have a very strong background in digital marketing innovation.

To attain the right digital marketing ROI, I have always ensured the right solution offerings are constantly placed in the psychology of our target audiences to push clear interest & intent. This is why, as a data geek, I always analyze multiple source points to understand how our audience interacts with our messaging hence using data journalism and storytelling to interpret their digital behavior whilst taking a prospect-centric approach when evaluating our digital marketing programs, so I can experience our messaging the same way our prospects do and ensure conversion optimization.

I possess great skills in digital marketing science, process automation backed up by project management & interpersonal skills & experience to help organizations generate good customer lifetime value thus incremental revenue.

Summary of Successful Past Projects: (See CV for more recent achievements)

​

• {CENTURYLINK} In my first three months I reduced agency spend from £44K annually to £17k by adopting several in house technologies that were rather redundant and also by optimizing internal workforce.

• {CENTURYLINK} I revamped all product & solutions landing pages thereby improving website form conversion rates by 75% (above industry benchmarks)

• {CENTURYLINK} I optimised visual content across all digital platforms for improved SEO which resulted an increase in (MQL) lead acquisition.

• {CENTURYLINK} I introduced marketing automation in our email nurture strategy and it improved results from 0.79%CTR to 4.44% CTR’s. (over 200% increase from previous year) surpassing the telco sector benchmark

• -----------------------------------------------------------------------------------------------------------

• {AUTOMIC} Developed & improved AUTOMIC DevOps digital marketing channels to increase website conversions. See proof here, http://bit.ly/1VpHZXf  (Nov 2015)

• {AUTOMIC} Designed & executed the 6 part Webinar Series Campaign called DevOps Secret Source. (Nov 2015)

• -----------------------------------------------------------------------------------------------------------

• {ORACLE} Successfully led the Oracle Digital Disruption campaign with combined execution of the Oracle Day event exceeding target with over 800+ leads generated, 2K Facebook likes(+10%), a 205% increase in website visits, 500+ customer messages of thanks due to the Blog (Most recorded 2014)

• {ORACLE} Recruited into Oracle Social media team on the very first day of the job.(2014)

• {ORACLE} Utilising ADC (activity driven content) to improve email nurture programs with very minimal unsubscribe(s).

• {ORACLE} I Successfully managed the Oracle video documentary project with key customer interviews creating scripts, video sequences, thus emphasizing on Oracle Digital Transformation.(2014)

• -----------------------------------------------------------------------------------------------------------

• {IBM} I Assisted the Sales team to close an order of IBM POWER server upgrade contract with Huawei Global worth $1.5M using integrated ABM.

• {IBM}  Recruited 594 net new IBM partners surpassing the target figure of 500’ (2012 (Roadshow campaign).

• {IBM} Mentoring- I contributed immensely  to the global SME’s mentoring program developing toolkits, helping to bolster small businesses with marketing innovation and technology. (2014)

• {IBM} Partner Enablement – I Improved registration and drove  a 95%  attendance on all sessions (online & offline) by  revamping and adopting high conversion email designs in addition with creative direct mail ideas.